The Ultimate Scoop on Referral Software and its Benefits

Icon-watch 3 min read
Icon-date Jan 12, 2024
Danielle M.

Customer Success Coordinator

The Ultimate Scoop on Referral Software and its Benefits



    Let’s chat about Referral Software, shall we? In this short and sweet post, we’ll be looking at what Referral Software is and how it can take your referral marketing programs, referral campaigns, and word of mouth marketing to the next level.

    Whenever you’re ready, let’s dive in!

    Benefits of referral software on screen

    A brief look at what the entire process of Referral Software’s all about.

    What is Referral Marketing Software?

    You can think of Referral Software in simple terms as the secret sauce that helps an established business with an affiliate program spread the word about their products and services in a smart, wallet-friendly, and super creative word of mouth marketing way!

    Picture this, for instance: You have a customer who’s absolutely smitten with your online stores. He’s dying to tell everyone about it, but just needs a little nudge besides what he normally gets from your social media channels.

    Enter referral software or, as others call it, referral marketing software or referral tracking software! Its job would be helping you come up with cool referral campaigns for your affiliate program that remind folks like your customer to spread the love about your service. And guess what? When they make successful referrals, they end up getting some custom rewards and custom reward options too, like store discounts!

    Icon of referral marketing

    Yep, Reseller Software gives you total control over your referral marketing programs.

    With referral software, SaaS businesses have absolute creative control over their referral campaigns, and the software also keeps tabs on every step of their referral program, from shares and clicks to even conversions.

    Now, the icing on the cake is, you’ve actually got a ton of referral tracking software to pick from in today’s market. You just need to find the one that suits your budget and style.

    But before you even get to that, why should you care about getting referral software in the first place? What’s in it for you? Well, let’s take a look at some serious reasons to use referral software!

    The Benefits of Using Referral Program Software

    The various benefits you and many other ecommerce businesses can realize from using referral software tools are as follows:

    Increased Customer Engagement and ROI

    Trying using word of mouth marketing to shout your greatness from the rooftops without slick marketing channels would be like trying to win a marathon in flip-flops. You need referral software tools to unlock your business’s true potential, and that system comes with referral software.

    With referral marketing software, you can track referrals not just from your referral link, but from every nook and cranny – paid ads, newsletters and the likes. You’ll also get to play around with A/B testing, third party integrations, give your referral marketing program a facelift, and dive into juicy customer data you get from key performance indicators.

    The result? More customers flowing in, without costing you an arm and a leg. Plus, you’ll be raking in some sweet return on investment with programs that practically run themselves!

    Man and woman shaking hands

    In simple terms, Reseller software tools equal bettering your customer referral program.

    No Need for Technical Expertise

    Here’s the best part about using a referral software platform: You don’t need to be a coding genius or hire a squad of developers to enjoy it. Most of these ecommerce tools are actually a breeze to work with and customize to match your brand. No tech headaches, just smooth sailing.

    Getting Inside Your Customers’ Heads

    A Referral marketing solution like a referral software, is a mind-reader essentially. They let you know everything you need to about how your referral program’s performing, how your referral conversion rates have increased or decreased, and who your MVP referrers are.

    Now, you need this knowledge because without it, you wouldn’t know how to correctly pamper your top-notch customers and win their hearts forever. You also wouldn’t know exactly when and how to swoop in and say ‘hi’ to your referrers.

    Amping Up Your Brand awareness

    See, customer referral programs are where the magic happens, and using a referral software only makes these programs shine brighter for Saas companies than you’d expect.

    Referral software icon

    Having a Reseller Software will make you shine brighter even.

    Using a referral marketing software will help your business jazz up its referral marketing campaigns to match your brand’s style, motivate your existing customers with all sorts of benefits and create first-class landing pages that attract almost anybody.

    Marketing on Autopilot

    Your marketing team already has enough on their plate without dealing with outdated in-house systems. The good news? Referral marketing software’s got their back!

    Referral software does the heavy lifting for your own referral program – promoting your referral marketing campaigns, sending out emails with unique referral links, announcing top referrers, and even giving friendly reminders to your referrers and existing customers.


    There are many simple referral marketing software you can come across in today’s market but if you want the best referral marketing software, check us out at Relavate!

    Relavate's referral software

    With Relavate, you can hack all there is to customer acquisition, receive and manage referrals from your own referral program, using a complete workflow to capture and respond to these referrals from your referral partners through our partner portal or custom lead forms.

    Want to get started on our best referral marketing platform to meet your business needs for free today? Click here!

    Danielle M.

    Customer Success Coordinator

    LinkedIn icon

    Danielle is a dedicated Customer Success Coordinator with a flair for orchestrating optimal workflows for customers. She is well-versed in partner management.

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